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The Carlton Hotel’s just completed multi-million dollar David Rockwell-designed transformation achieves a modernized new look while preserving the design-forward elements of the hotel’s historical aesthetic.

A Beaux Arts-style hotel, The Carlton was originally designed by Harry Allen Jacobs and completed in 1904 as The Seville Hotel.  Now, some 100 years later, the Rockwell Group has succeeded in infusing an ultra-modern spirit to the hotel and creating a social destination in the lobby, one of the most beautiful spaces in New York City.

“New guest rooms, increased social networking spaces, and lobby upgrades complete The Carlton’s modernization,” says Bonnie Somerstein, Director of Sales and Marketing at The Carlton. “The changes impart a fresh and contemporary sensibility.”

In October 2005, Rockwell Group completed phase one of The Carlton transformation, renovating the hotel’s lower three levels, including lobby, bar and lounge, exterior façade, and introduced noted Chef Geoffrey Zakarian’s Country and Café at Country.  During the first phase David Rockwell and his team salvaged an existing antique revolving door, elaborate mosaic flooring and a large Tiffany-style glass skylight that had been painted over to deter air raids during World War II, pairing them with oiled bronze handrails, herringbone-patterned wood floors, distressed paneling and antique mirrors to further enhance the hotel’s rich design tradition.

Now, Rockwell reinvents the hotel with fresh updates, including new custom lounge furnishings upholstered in luxurious fabrics in rich shades of brown, accented by blues, to complement the lobby’s floor-to-ceiling grey-toned suede paneled walls and rich mahogany trim. Below the grand staircase located at the entrance, an oversized curved sofa of tufted leather is added to a polished marble floor to serve as a central point for the new look. Additional features include new entry doors, lighting, and furniture to integrate Café at Country’s restaurant bar with the lobby to create an intimate gathering space beneath vaulted ceilings.

The Rockwell team then moved on to the hotel’s 317 guest rooms and created a series of original “signature concept suites” exclusive to The Carlton.  The suitesare a striking and spacious combination that can be reserved separately or together.

For the guest rooms, the team tapped traditional materials with a modern twist, adding new custom furnishings, fabrics, wall coverings, carpets and finishes, juxtaposing light beige and blue accents with distressed mirrored furnishings, polished nickel, tall leather headboards and dark walnut trimmings.

Among the largest for a luxury Manhattan hotel, the rooms exude guest comfort with Frette linens and down feather comforters and marble bathrooms with lighted make-up mirrors and Comfort Zone bath amenities.  All rooms have iHome docking stations, leather-topped work desks, dual-line phones with personalized voicemail, electronic in-room safes, private bars, and complimentary in-room wireless Internet access.

The Carlton features two Presidential Suites, one a conventional suite with living room, kitchen area and separate office space, and the other a more whimsical and youthful take on the traditional top suite.  The latter features a striking brown and orange pool room with custom pool table, video games on large screen televisions and a bar.  The suites can be reserved together or separately.  Both are lined with wood floors and luxe wool area rugs.

One of The Carlton’s most captivating focal points is the lobby’s cascading two-story waterfall revealing a vintage black and white photograph of the hotel when it opened as The Seville Hotel. Guests will appreciate The Carlton on Madison Avenue’s beauty, ultra convenient location, and close proximity to New York’s shopping and entertainment districts. For information and reservations, contact (212) 532-4100 or visit


Christina Stejskal/Melissa Sgaglione/Leslie Silver

Dan Klores Communications

(212) 685-4300

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